![]() ![]() #Kakaotalk yellow id OfflineShop Window introduces products manufactured by small offline stores selected by Naver. Naver took a similar step this week, announcing on Wednesday its new O2O service Shop Window, the first O2O business by the nation’s No. Yellow ID publicizes the products and services of small entrepreneurs by sending customized messages to KakaoTalk subscribers.īut the service was considered limited because it didn’t have a function that allowed subscribers to place orders immediately after seeing a promotion on the messenger. In August, the IT company launched a service called Yellow ID that promoted small businesses through its messenger app KakaoTalk. “When a connection that didn’t exist earlier is made, a new service is created and through this new service, users feel new value.”īefore the merger, Kakao dabbled in O2O. “When monitoring how new value is created on the Internet, it all starts with new connections,” Lee said at a press conference marking the union of the two companies. When it starts, Kakao Taxi will be the first new service by the company since the merger on Oct. Daum is the nation’s second-largest Web portal company and Kakao is the nation’s leading mobile messenger provider.īut when the two companies merged in October, co-CEO Lee Sirgoo promised to expand the business scope of the newly formed Daum Kakao to include O2O, with the goal of connecting everything and everyone. This is a huge step for Daum Kakao because until now, its businesses have been limited to the virtual world. Similar to Uber, Daum Kakao’s taxi service will help customers easily find a nearby cab using the mobile messenger app. Korean IT companies are no longer confining themselves to doing business online and are increasingly connecting with actual businesses in a trend known as online to offline, or O2O.ĭaum Kakao has become one of the latest IT companies to make the move, signing an agreement on Wednesday with the Seoul Taxi Association and Smart Card Korea, a public transportation payment service provider, to launch Kakao Taxi.Īlthough Daum Kakao did not give a specific date for starting the Kakao Taxi service, it is expected to be sometime in the first quarter of next year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |